Redefining normal: The De Facto demoralization ad campaign aims to wipe out undesirable behavior
Article Abstract:
The De Facto tobacco demoralization ad campaign is the protest of a small coalition called lEAssociation Regionale du Sport Etudiant de Quebec et de Chandiere Appalaches (ARSEQCA) against the tobacco industry, so as to save the future generations from falling prey to what will soon be the worldEs number one killer. The campaign is targeted at all cross-sections of the society, through schools and mass media communications.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Telus introduces itself to hometown
Article Abstract:
Telus Corp of Alberta has undertaken internal and external branding moves in line with its plan of challenging Bell Canada in Eastern Canada in Nov 1999. Part of these initiatives was the retention of the name BC Tel for the merger of Telus and BC Tel. In addition, the firm has launched an identity campaign in British Columbia and Alberta that will be broadcasted until the end of Nov 1999.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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