China's brands gain ground against multinational rivals

Article Abstract:

Chinese local brands are now selling more than multinational brands. The four largest selling goods, including soap, shampoo, skin moisturizer, and laundry detergent, have recently seized by volume more than half of the market. The main reason that Chinese brands are selling more than foreign brands is due to the fact that they cost less.

Sales & consumption, Toilet Preparation Manufacturing, Toilet preparations, Soap and Other Detergent Manufacturing, Soap and other detergents, Shampoos & Conditioners, Detergents, Creams, Lotions & Oils, Soaps, Supply and demand, Toiletries industry, Soap and cleaning agents industry, Cleaning agents industry, Hair care preparations, Detergents, Synthetic, Skin care products

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Coca-Cola's strategy unbottles local tastes

Article Abstract:

The Coca-Cola Co. is trying to boost sales in Asia, and is borrowing from its Japan marketing strategy that geared new drinks to the local market taste. It has already produced drinks such as Burn, Soon Soo, and Bolt for Australia, South Korea, and Vietnam, and is currently concentrating on marketing its products in China, which is the fourth largest soft drink consumer in the world.

United States, Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Marketing procedures, Bottled and canned soft drinks, Marketing/Advertising Theory, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Marketing, Soft drink industry, KO

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China's demand to see survey data worries many research firms

Article Abstract:

Market research firms fear laws in China which require them to submit survey questions for government approval, and also require them to submit survey results. Some firms say competition may get ahold of their data while the government claims it is investigating shoddy research.

Government regulation (cont), Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Laws, regulations and rules, Column, Marketing research firms

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