Asia's World City brands itself

Article Abstract:

The Hong Kong Information Services Department led by Kerry McGlynn is introducing a new slogan and logo for the city to attract foreign investors and rally resident's pride. Hong Kong is being branded as "Asia's World City" with an Asian dragon as its logo in hopes of becoming the new financial center of Asia. Chief Executive Tung Chee Hwa supports the brand as an alternative to previous campaign failures.

Marketing procedures, Campaign Themes, Slogan, Market Targeting & Approach, Marketing, Market strategy, Hong Kong. Department of Information Services

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Fortune forum proves as good as its name for select merchants

Article Abstract:

The Fortune Global Forum that took place in Hong Kong in early May was backed by a US$1.2 million budget and security forces from the Hong Kong government. Critics claimed that the budget was extravagant, but the Hong Kong Tourism Board reports that convention visitors are spending a per capita average of HK$11,317, compared to only HK$4,539 per capita for normal tourists. The article chronicles the various expenditures by convention visitors during their visit.

Government expenditures, Sales Meetings, Column, Conferences and conventions

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City narrowly escapes recession in third-quarter report: Analysts predict recovery will be held hostage until global economy rebounds

Article Abstract:

Hong Kong's economy is facing a recession due to the world economic situation. Analysts forecast that, as in 1998, the economic scene will improve rapidly, perhaps even by the middle of 2002.

Forecasts, trends, outlooks, Financial analysis, Gross Domestic Product, Unemployment, Financial Forecasting, Statistical Data Included, Business forecasting

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