Confusion reigns over job boards
Article Abstract:
The launching of Brainhunter.com has increased consumer confusion about the type of services offered by companies involved in the online job search market. Unlike typical online job banks, Brainhunter.com targets employers by offering them cheaper, more efficient alternative to a traditional employment agency. The company's services include prescreening of job seekers, booking of online interviews and creating a client profile for the employer. Brainhunter.com also offers contract managing, including payroll and other invoicing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Brand crazy
Article Abstract:
Snug Industries, a Toronto, Ontario-based underground streetwear manufacturer, attributes its success to its marketing efforts. Its marketing strategy involves selling its clothes only in hip boutiques, advertising in selected magazines and increasing its focus on international markets. The company also sponsors key personalities in the electronic music scene.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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