Construct validation of a measure of adaptive-innovative cognitive styles in consumption

Article Abstract:

The Kirton Adaption-Innovation Inventory, a method used to measure variances in cognitive styles related to innovation and creativity, is evaluated using confirmatory factor analysis. A model is developed using a sample of 151 female food purchasers and 150 male computer owners. Results show some of the method's various properties, such as discriminant validity of across and between measures of factors, concurrent validity and convergent validity.

Cognitive styles, Technological innovations, Consumer behavior, Creative ability, Creativity

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A social influence model of consumer participation in network- and small-group based virtual communities

Article Abstract:

An attempt is made to investigate two key group- level determinants of virtual community participation, group norms and social identity and considers their motivational antecedents and mediators. For this purpose a marketing-relevant typology to conceptualize virtual communities, based on the distinction between network-based and small-group-based virtual communities is introduced.

United States, Influence, Consumer preferences, Group identity, Social identity

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Exploring the role of self- and customer-provoked embarrassment in personal selling

Article Abstract:

Embarassment encountered in the process of selling may reduce selling to the customer involved.

Science & research, World, Psychological aspects, Selling, Embarrassment

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