Contributions of French semiotics to marketing research knowledge

Article Abstract:

Many researchers across the world are now developing an interest in semiotics as a useful tool in management studies to evaluate certain management situations or goods and what they communicate. However, they have made little use of work on semiotics which has been undertaken for many years in France. French applied semiotics could prove very valuable to researchers and marketers, especially if work focuses on building up a theory which will allow them to study the components of corporate identity.

Research

---

Contributions of French semiotics to marketing research knowledge

Article Abstract:

French applied semiotics has a long history, and can be of considerable value to researchers and marketers, playing a role in theoretical and applied research. Semiotic approaches can assist consumer researchers in finding new hypothesis, as well as in analysing the collected data. The fact that consumer research and marketing make extensive use of language to collect information and opinions makes them particularly suitable for a semiotic approach.

Usage

---

Fitting market and competitive intelligence into the knowledge management jigsaw: understanding the impact

Article Abstract:

The efficacy of competitive and market intelligence is only fully realised when it is perceived from a wider viewpoint of all the available information on a specific subject. An analytical framework of knowledge management allows conventional market research evidence to be better integrated with competitor and market intelligence. An integrated picture of market intelligence and information will provide decision makers with a better overall picture.

Market Research Techniques NEC, Models, Business intelligence, Competitive intelligence

Similar abstracts:

• Abstracts: International environmental marketing claims: real changes or simple posturing? Strategic marketing planning: a twenty-first century perspective
• Abstracts: The psychographic segmentation of the female market in Greater China. Accelerated internationalisation: evidence from a late investor country
• Abstracts: Seismic shifts in services marketing. Sweet marketing harmony. Shopping for promos
• Abstracts: First Impressions Graphics. High-octane and integrated
• Abstracts: Catch a rising star. Distribution is the business. A bolt-on deal with a difference

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.