Corporate communities

Article Abstract:

The power of social media as a marketing tool is unquestionable. Aside from consumer oriented-sites, social media is vital in business-to-business marketing and communications. Blogs and podcasts have become important channels for companies to communicate with their customers.

Influence, Business-to-business market, Business to business market, Online social networks

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The product pushers

Article Abstract:

Attractive aspects of affiliate marketing are presented. Emerging trends and its possible direction of growth are discussed.

Affiliate marketing

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Friends and their phones

Article Abstract:

The increasing usage of mobile marketing campaigns by business organizations is discussed.

Marketing, Mobile marketing

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