Cost complexity of pricing decisions for exporters in developing and emerging markets

Article Abstract:

The pricing strategies of export firms in the US and South Korea are compared. More cost variables are involved in the pricing strategy of companies in a developed country, such as the US, than are involved in the in the pricing strategy of a developing market, such as South Korea.

South Korea, Prices and rates, International trade, Pricing

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Who standardize advertising more frequently, and why do they do so? a comparison of U.S. and Japanese subsidiaries' advertising practices in European Union

Article Abstract:

The usage of standardized advertising strategies by international exporters is analyzed by focusing on subsidiaries of Japanese and American firms in European Union.

Europe, Japan, Administration of General Economic Programs, Export Promotion, Methods, Analysis, Usage, Advertising campaigns, Foreign trade promotion

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The adaption of host market positioning strategies: empirical evidence on Australian exporters

Article Abstract:

Australian export marketing companies are examined for their market positioning techniques in their home and host markets.

Australia

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