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Country Style Donuts launches new menu

Article Abstract:

Country Style Donuts is introducing its new menus with an aggressive marketing campaign set to run all summer and in fall 1998. As part of the new menu repositioning, seven television commercials will feature males and females of all ages and races enjoying Country Style products from salad combo meals to coffee. The TV spots have been created by Walsh & Associates Advertising Inc. of Toronto. Aside from print ads, the marketing campaign will be supported by point-of-purchase displays and new in-store signage designed by Greaves & Allen Advertising Studios of Markham, Ontario.

Author: McCann, Julie
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
Product introduction, Food Services and Drinking Places, Advertising Activity, Eating Places, Point-of-Purchase Displays, Restaurants, Article, Country Style Donuts, Greaves & Allen Advertising Studios, Walsh & Associates Advertising Inc.

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Altimira says take it easy

Article Abstract:

Altamira Investment Services has initiated an advertising campaign intended to have a calming effect after the devastating cruel Islamic terrorist attacks on the US.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Investment Offices, Investment Companies, Open-End Investment Funds, Radio, Altamira Investment Services Inc.

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CSB campaign adds youth focus

Article Abstract:

Canada Savings Bonds has launched a fully integrated effort involving online, outdoor and TV. The ads target young people.

Author: Stretton, Hesba
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Demographics, National Government Bonds

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Subjects list: Canada
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