Creative eye

Article Abstract:

A review of television advertising campaigns for The Gazette, Victoria Times Colonist, Workopolis and Loto-Quebex 6/49 is presented. The Gazette's use of a classic Martin Luther King speech was simple but innovative, while the Times-Colonist spot lacked personality. Details of the advertisements are given.

Newspapers, Employment Placement Agencies, Employment Agencies, Amusement and recreation, not elsewhere classified, Personnel Supply Services, Employment Services, Newspaper publishing, Gambling industry, Societe des loteries du Quebec

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TRIEC gets help from new Partners

Article Abstract:

The efforts of the immigrant employment agency Partners and Edell and the Toronto Region Immigrant Employment Council, to educate the small and mid-sized employers in Toronto about the benefits of hiring new immigrants, are described.

Government expenditures, Labor force information, Public affairs, Ontario, Immigrants, Social aspects, Economic policy, Employment, Toronto, Ontario, Human resources consulting

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Gatorade sweats out campaign

Article Abstract:

The documentary style television advertising campaign launched by Pepsi Canada for launching its products in Gatorade is discussed.

Bottled and canned soft drinks, Soft drink industry, Pepsi Cola Canada Ltd.

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