Critics knock Coke over can crisis
Article Abstract:
Coca-Cola Co's crisis-management strategy in dealing with the mysterious illness that befell a large number of Coke drinkers in France and Belgium is being criticized by industry watchers. They are surprised that a multinational company such as Coca-Cola has failed to work out precautions in crisis situations. This management failure was clearly seen when heads of operations of Coca-Cola Belgium and France have given conflicting explanations with regards to the reason of the contamination of the soft drinks.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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A shift in power
Article Abstract:
The deregulation of California's electricity industry has created a more competitive energy sector, and thus, prompting electric utilities to find ways to create product differentiation and ultimately, attain competitive advantage. Most of them partnered with advertising agencies and/or signed marketing deals to develop their own brand images. For instance, New Energy commissioned the services of Mendelson/Zien to craft an image campaign while Sempra Energy entered a sports marketing agreement.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Pepsi trying to get closer to customers
Article Abstract:
Pepsi-Cola North America is trying to strengthen its relations with customers by repositioning itself more as a marketing services company. The change in focus also aims to streamline and open up communication throughout the product development and implementation process. It is not yet clear how the shift will affect the company's division in Canada. A concentrate division was created by the group in Canada, with David Shaw, vice president, Canada, managing the operations.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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