Cultural distance and physic distance: two peas in a pod?

Article Abstract:

The importance of cultural and physic distance factors in International Marketing strategies and a new model to analyze these factors is presented.

Management dynamics, Analysis, Management, Company business management, Multiculturalism, Distances, Distance (Geometry), International marketing

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Strategic variables that influence entry mode choice in service firms

Article Abstract:

The international market entry strategies adopted by services firms and external factors which affect these strategies is discussed.

Foreign operations, Service Industries, Services industry

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Operationalizing psychic distance: a revised approach

Article Abstract:

An modified methods for evaluating psychic distance in international market entry is presented.

Evaluation, Demographic aspects, World market, International markets, Aesthetic distance

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