Cutting out the middleman

Article Abstract:

Advertising for real estate industry is bringing lucrative revenues for mass media companies in Canada, this is prompting media firms to avoid professional advertising agencies. Complete analysis of this scenario is presented.

Management dynamics, Other Activities Related to Real Estate, REAL ESTATE, Real Estate Services, Management, Real estate industry, Advertising services, Company business management

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CanWest's new suit

Article Abstract:

The article discusses the new approach of CanWest MediaWorks towards advertising. The media company welcomes innovative outlooks and ideas from advertisers.

Consumer Advertising

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When push comes to shove it

Article Abstract:

A report is presented on the ongoing friction between top media agencies and media buyers.

Services information, Services, Marketing industry

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