Retailers' ultimate cool tool: the mobile phone

Article Abstract:

European retailers are expected to be able to provide consumers with advertisements on their cellular telephones by the end of 2000. Individuals within 150 meters of a store will be notified of sales. This change is expected to revise shopping habits.

Marketing procedures, Advertising, Advertising and Related Services, Cellular Mobile Tel Equip, New Electronic Marketing, Print Advertising, Statistical Data Included, Planning, Usage, Product development, Retail industry, Retail trade, Cellular telephones, Marketing, Marketing industry

---

Reality of wireless Web gives WAP a bad rap

Article Abstract:

The article discusses the much-hyped introduction in Europe of mobile telephones that use Wireless Application Protocol (WAP). The WAP industry hopes that faster access will urge users to give mobile net another try.

Market information - general, Mobile Telephones ex Cellular, Telecommunications equipment industry

---

Cybersquatting: European companies are not amused by spread of bogus coporate sites

Article Abstract:

European companies are finding that World Wide Web domain names can sometimes cause many problems. People who have complaints against a particular company can register domain names based on or resembling the company or its products, and they sometimes use these sites to criticize the company. Some people, called cybersquatters, register domain names that they try to sell back to companies.

Legal issues & crime, Specialized Telecom Services, Wired Telecommunications Carriers, Laws, regulations and rules, Online services, Internet services, Web sites (World Wide Web), Web sites, Domain names

Similar abstracts:

• Abstracts: About advertising: European advertisers target teens on the World Wide Web. Paris Automotive Show aims to draw younger audience
• Abstracts: Some Asian airlines appear ready for Y2K: analysts are most confident about the preparedness of major carriers
• Abstracts: Saturn sets a virtual scene: Why the Internet stars in the Ion's integrated launch campaign. Start them up
• Abstracts: GM Europe to engineer basics of midsize cars: German unit Opel to begin auto maker's global shift in developing its vehicles
• Abstracts: How drug giant keeps a monopoly on 60-Year-Old pill: Barr strikes out in bid to sell copy of Wyeth's Premarin; lessons for biotech world: the secrets of horses' urine

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.