DENMARK: JUBII STARTS USING NEW ADVERTISING FORMAT
Article Abstract:
The Internet site Jubii has introduced a new advertising format, which is based on the traditional form of newspaper advertisement, affecting the viewer through exposure to the product. The idea is to create a complement to the normal banners, which have been criticised for being unsuccessful in attracting customers. Martin Thorborg, Administrative Director at Jubii, is frustrated by the focus on the "click-percentage" as a measure of the success of the banners, as they mean an exposure to the company in question, even if the user does not click on the banner. He believes that companies will find it easier to relate to the new format, which works in the same way as newspaper advertising. The advertisements, which cannot be opened, will appear on the screen after a few seconds, and then disappear after five seconds, without returning.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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Denmark: Advertising agencies acquire better insurance
Article Abstract:
DRRB, the trade organisation for Danish advertising agencies, has signed a kind of liability insurance deal with insurance companies AIG and Zurich. This deal is aimed to protect advertising agencies against claims for damages by their clients who are not satisfied with their services. Advertising agencies' campaigns may sometimes prove a total failure, which could give rise to considerable claims for compensation by their clients. The insurance will protect the advertising companies against this. According to DRRB manager Finn Kern, there is a growing trend towards claims for damages.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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Denmark:Newspaper advertising turnover down by DKr35mn
Article Abstract:
The latest statistics by Danske Dagblades Forening, the Association of Danish Newspapers, show that newspapers have seen their turnover from adverts drop by DKr200mn (US$24mn) in the first eight months of 2001 compared with the same period last year. The drop in September was DKr35mn to DKr260mn. The drop in advertising revenue is partly ascribed to the September 11 terror acts in the USA.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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