Row over Latin consumer poll

Article Abstract:

The reliability of the consumer survey conducted by the Los Medios y Mercados (LMML) has been challenged by a senior official of advertising agency McCann Erickson. McCann Media Director for Latin America and the Carribbean Oswald Mendez believed that the survey has been conducted by too many people. The survey, which was supported by several broadcasters including CBS, Tele Noticias, ESPN International and MTV Latin America, was based on the responses of almost 6,600 interviews in 18 countries.

Sales & consumption, Latin America, Los Medios y Mercados

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MindShare marches on the Americas

Article Abstract:

MindShare's slated opening of its operation in Bogota, Colombia, in May 1999 is the second phase of the WPP media brand's entry into the Latin America. Mauricio Sabogal, who formerly worked with AC Nielsen, will head the market researcher's Colombia office. Sabogal was credited for launching the company's offices in Peru and Ecuador. MindShare is poised to open offices in North America, such as in Detroit, MI.

Facilities & equipment, Colombia, Market research services, MindShare

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