Death by acronym
Article Abstract:
IMC (integrated marketing communications) is an important marketing strategy for building a strong brand image. Information is presented to define the concept of IMC and on the right approach towards achieving it.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Evaluation, Integrated marketing communications
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Searching for return?
Article Abstract:
The benefits of search engine marketing (SEM) for marketers are discussed. SEM use promises to bring high return on investment.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Forecasts, trends, outlooks, Financial management, Marketing, Advertising, Usage, Forecasts and trends, Company investment, Investments, Technology application, Market trend/market analysis, Marketing industry, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Industry forecasts, Text search and retrieval software
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Comment about this article or add new information about this topic:
Subjects list: Canada
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