Determinants and benefits of global strategic marketing planning formality

Article Abstract:

This paper studies global strategic marketing planning in the advent of worldwide competition and the growing rapidity of change in the international marketplace.

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Viewpoint: the future of relational research in international marketing: constructs and conduits

Article Abstract:

This study examines the importance of forming and maintaining marketing relationships in international markets. Issues related to nature are highlighted.

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Opportunities for marketing researchers in international entrepreneurship

Article Abstract:

A study examining the role and contributions of marketing scholars to the emerging field of emerging international entrepreneurship, is presented.

Research and Development in the Physical, Engineering, and Life Sciences, Science & research, Advertising, Research Personnel, International aspects, Marketing industry, Entrepreneurship, Research scientists

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