Determining success criteria for financial products: a comparative analysis of CART, Logit and factor/discriminant analysis

Article Abstract:

An analysis of the product development assessment practices of the financial services industry reveals that CART and factor/ discriminant analysis were more effective means of evaluation than the Logit approach because more information is revealed by these two approaches. The study also reveals that the Logit approach may be used only as a supportive technique and not as a primary analytical approach. It also stress the need for efficient marketing in the product development process as well as for the assessment of other areas of the process that determine product success or failure.

Product Development, Research, New products, Product introduction

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An expert system solution to mortgage arrears problems

Article Abstract:

Research efforts examine how expert systems can be used in counselling financial services clients burdened with mortgage arrears problems. Indebtedness is considered in a holistic manner because the number of mortgage arrear problems is usually large. Loughborough University Banking Center's Personal Insolvency Strategy Counselling Expert System was evaluated and proven to be an acceptable and potentially effective method for arrears counselling.

Electronic computers, Electronic Computer Manufacturing, Artificial Intelligence Systems, Technology application, Expert systems, Artificial intelligence

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Segmenting financial services markets for customer relationships: a portfolio-based approach

Article Abstract:

An analysis of market segmentation processes for financial services reveals that a portfolio-based approach would help in the recognition of varying values of market segment relationships. The portfolio based approach that identifies market segments according to their medium and short term value would also help in building valuable working relationships with chosen customer groups.

Methods, Portfolio management, Customer relations

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