Differential game models of advertising competition

Article Abstract:

The period between 1975 and 1995 has yielded a wealth of research literature on differential game modeling of competition in the advertising field. The application of differential game methodology, however, has been restricted to duopolistic competition. It is suggested that the concept may be extended to oligopolistic situations such as two-period decisions, single-period decisions, dynamic conjectural variations and time-variant feedback strategies.

Case studies

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A duopolistic model of dynamic competitive advertising

Article Abstract:

Research is presented concerning the extension of the Deal model and Lanchester model of competitive advertising for application to competitive advertising decisions affecting products which are non-durable.

Marketing, Marketing models

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Design of the sum-of-conforming-run-length control charts

Article Abstract:

Research is presented concerning the general formulae which can be use for the compilation of sum-of-conforming-run-length control charts. The control charts are based on the random-shift model.

Quality control, Quality control charts, Random variables

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