Dion goes solo in Que. Tourism ads

Article Abstract:

Celine Dion is the new official spokesperson for Tourisme Quebec, and will appear on US TV ads singing her hit song 'Let's Talk About Love.' Dion will also be on the cover of the tourism board's summer-fall brochure, featuring the line 'Celine Dion says bonjour from Quebec.' The agency's previous marketing campaign also had Dion as well as other prominent Quebec residents including impersonator Andre-Philippe Gagnon, athlete Raymond Burque and circus troupe Le Cirque du Soleil.

Use of services, New orders received, Television, HOTELS AND OTHER LODGING PLACES, Spokesperson, Tourist Travel, Tourism, Dion, Celine

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In the swim of things

Article Abstract:

Quebec is the leading buyer of above-ground swimming pools, accounting for 75-80% of the total sales in Canada. The low cost and improved quality of the pools are the major factors for attracting consumers.

General services, Forecasts, trends, outlooks, Pump and Pumping Equipment Manufacturing, Pumps and pumping equipment, Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Swimming Pools, Pool & Hydrotherapy Pumps, Purchasing, Forecasts and trends, Market trend/market analysis

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Online social politics

Article Abstract:

The effects of blogs and social networks on election campaigns with relation to illegal online advertising are presented.

Political aspects, Internet/Web advertising, Internet advertising, Political campaigns, Electioneering, Weblogs, Blogs

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