Distribution: private label

Article Abstract:

In Italy, between 1994 and 1996, french toasts dominated the private label penetration within the sweet and savoury biscuits market by sector/subsector. In fact, french toasts' value share of 9.1% in 1994 increased to 9.5% the following year and to 11.3% in 1996. As can be seen from the figures, private label biscuit products are still new in the market. However, the same figures depict a great potential in private label development of sweet and savoury biscuits. Manufacturers who distribute biscuits under their own label are Vicenzi, Cofar, Delser and Bistefani.

Comment:

Italy: In '94-'96 french toasts dominated private label penetration w/ sweet & savoury biscuits market

Advertising, Marketing/Advertising Theory

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Outlook: market performance

Article Abstract:

The Italian sweet and savoury biscuits market has been forecasted to be undermined by the need for health foods in 1997-2002. Product lines and the competition from private label and discount stores which have saturated the market, in addition to the continuing popularity of healthy foods, places a threat to sweet and savoury biscuits. Consequently, low-fat, low-sugar, more healty biscuits are expected to make their appearance in order to meet the demands of a more health-conscious breed of Italians.

Comment:

Italy: Sweet & savoury biscuits market forecasted to be undermined by need for health foods in 1997-2002

Market information - general, Forecasts, trends, outlooks, Consumer Attitudes

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