Do as I say, not as I do

Article Abstract:

Anita Roddick, social activist, environmentalist and co-founder of Body Shop, established in 1976 having 1,968 stores all over the world, feels that to build a brand for a company especially in Asia, it is necessary to communicate its unique features to every level of the company. Her aversion towards stock market has been mentioned.

United States, Financial management, Organizational history, Toilet preparations, Company investment, Investments, Toiletries industry, Body Shop Inc., Roddick, Anita, Organization formation

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Advertising: sexing up Asia's ads

Article Abstract:

Companies in Asia are very conservative and cautious about their advertisement campaigns, making it very difficult for ad companies to create adverts for them, be it copy or film. However now the waves of change can be seen and companies are asking the ad firms to come up with something different and bold.

Advertising, Asia, Advertising Activity, Venture Analysis, Business enterprises, Advertising campaigns

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A safer spread

Article Abstract:

The highly trade-dependent Singapore economy will soon see a slowdown as a result of high interest rates in the U.S. and the soaring oil prices. The country is slowly moving from electronics to the services sector like banks, telecommunications and power.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Forecasts, trends, outlooks, Singapore, Service Industries, Forecasts and trends, Market trend/market analysis, Electronics industry, Services industry, Economic recovery

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