Does text sell?

Article Abstract:

With the creation of an inter-operable cellphone network in Canada, 37 million text messages are sent each month that has led some advertisers to believe that it is a revolutionary new marketing medium. Others feel that it is too soon to decide the scope of short messaging services (SMS's) marketing potential.

Usage, Innovations, Wireless communications, Technology application, Advertising, Wireless communication systems, Mobile communication systems, Wireless technology, SMS (Short messaging service)

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Ones to watch 2006

Article Abstract:

Profiles of some young marketing leaders of Canada like Michelle Bodnarchuk, Helen Galanis, Chris Gostling and others, are presented.

Biography, Marketing executives

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Request for clarity

Article Abstract:

The process of managing request for proposals in advertising campaigns is discussed.

Management dynamics, Management, Advertising campaigns, Company business management, Request for proposal

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