Dove at first sight...

Article Abstract:

An overview of Geoff Craig's career as a marketer is presented. Craig, the vice president and general manager of Unilever, insists that the company is not in the business of philanthropy, and that market share is the most important thing. Tony Chapman, chief executive officer of Capital C, praises Craig for his creativity.

Practice, Beliefs, opinions and attitudes, Executives, Consumer goods industry, Unilever Group, Vice presidents (Organizations), Craig, Geoff

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Tara Wood

Article Abstract:

Tara Wood is the public relations manager of the World Wildlife Fund. She is responsible for increasing WWF's overall awareness to 96% from 77%. Her passion and energy made her one of the next generation industry leaders.

Evaluation, Public relations agencies, Public relations executives, Wood, Tara

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Wild ambition

Article Abstract:

World Wildlife Fund's rebranding campaign and its management by marketing director Pam Davis, on a small budget are discussed.

Advertising, Advertising Activity, Management, Advertising campaigns, Company business management, Davis, Pam

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