E EUROPE: HARBOE TO TARGET MARKETS

Article Abstract:

The Danish brewery Harboe will mainly focus on expansion in Eastern Europe in the next few years. MD Bernhard Griese says the company will focus on markets where the large international brewery groups are not established. The main product for the expansion is the strong beer "Bear Beer". Six-seven years ago, Harboe acquired the Estonian brewery Viru Olu, which now has reached about a SEK 90mn (USD 13mn) turnover and a 25% market share. The aim is to reach at least a DKr 175mn turnover within the next five years. Harboe also owns a 49% stake in the Latvian tapping plant Alus Avots, which distributes Viru Olu's beer in Latvia and Lithuania, where the market share is 20% and 5% respectively. Harboe is also targetting the Russian market through its German company Darguner Brauerei, and was a leading supplier of strong beer in Russia before the crisis in August 1998. According to Bernhard Griese, sales in Russia are now slowly increasing again.

Strategy & planning, Beer & Other Malt Beverages, Breweries, Eastern Europe, Malt beverages, Harboe

---

VIETNAM: PER AARSLEFF HAS WON A CONTRACT

Article Abstract:

The Danish construction group Per Aarsleff has entered the market in Vietnam. In co-operation with a local partner, the subsidiary Per Aarsleff Rorteknik has been awarded a contract, including renovating water-pipes in Hanoi. The contract is valued at DKr 40mn (USD 5.7mn).

Water, Sewer, and Pipeline Construction, Sewer & Water Systems, New orders received, Vietnam, Public works, Per Aarsleff A/S

---

Similar abstracts:

• Abstracts: UK: HEDESELSKABET TO TARGET MARKET. US: DANISH CONCRETE FIRM TO EXPAND. US: ROCKWOOL IN JOINT VENTURE
• Abstracts: AUSTRIA: STATE TO RAISE MONEY BY SELLING FORESTS. AUSTRIA: BUYER FOR STEINER FURNITURE
• Abstracts: AUSTRIA: CAR LEASING VIA INTERNET. AUSTRIA: TELEPHONES WILL WORK ON NEW YEAR'S DAY. AUSTRIA: GROWING DEMAND FOR PERSONNEL LEASING
• Abstracts: TELEWORKING! DENMARK: MAJOR PART OF GN COMTEXT TO BE SOLD OFF. High frequency polar route
• Abstracts: AUSTRIA: DARBO EXPECTS UPTURN. AUSTRIA: LESS PROFITS FOR CEMENT PRODUCER

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.