EU's hard lesson for a China brand

Article Abstract:

The joint venture of China Euro Services of Belgium and the Great Power Battery Co. of China has seen problems with marketing with first year European sales of batteries at 200,000 Euros, short of financial projections of 500,000 Euros. Chief Executive Officer Baudouin Snel of China Euro Services says the Chinese are great at production but do not understand how to develop a brand. Vice President Zeng Jian Ping of Great Power Battery Co. complains that the Belgians take too many holidays.

Sales, profits & dividends, Joint ventures, Belgium, Management dynamics, Storage batteries, Primary batteries, dry and wet, Management, Europe, Company sales and earnings, Company earnings/profit, Company business management, Company joint venture, Battery industry

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EU to get tougher on China trade: strategy shift aims to quell protectionist sentiment, strengthen hand at table

Article Abstract:

The European Commission is changing its strategy as it renegotiates its trade agreement with China, in an effort to encourage China to end its protectionist attitude. The European Union may impose antidumping duties if China refuses to comply.

International economic relations, Negotiation, mediation and arbitration, European Union. European Commission, Commercial treaties, Trade agreements, Trade policy

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Africa's new car dealer: China

Article Abstract:

Africa is rapidly becoming a major market for new and inexpensive Chinese cars, a trend which is beginning to affect Europe's pre-owned vehicle sales to Africa.

Motor vehicles and car bodies, Marketing procedures, Africa, Marketing, Automobile industry, Company marketing practices, Used cars, Used automobiles

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