Effects of partitioned country image in the context of brand image and familiarity: a categorization theory perspective

Article Abstract:

The emergence of alliances among multinational companies has resulted in the manufacture of products outside the supposed country of origin. Many famous brand names are usually associated with their countries of origin, which adds to the marketability of the product. However, consumer attitudes towards new brands are changing, due to the emergence of binational products. Brand familiarity and brand image are equally affected by this partitioning of country image.

Consumer Behavior, International trade, International aspects, Brand choice, Brand name products, Brand names

---

Providing more or providing less?: Accounting for cultural differences in consumers' preference for variety

Article Abstract:

A research on the influence of cultural diversities of region on consumer behavior and preference patterns is presented. A review of existing marketing literature to propose an standardization for cross-cultural marketing is also presented.

Product standards, safety, & recalls, Standards, Usage, Influence, Multiculturalism, Marketing literature

---

Relating Hofstede's masculinity dimension to gender role portrayals in advertising: a cross-cultural comparison of web advertisements

Article Abstract:

The impact of cross-cultural variance on gender portrayals in Internet advertisements is examined by focusing and American and South Korean markets. The Hofstede's masculinity concepts is used for this purpose.

South Korea, Demographic aspects, Internet/Web advertising, Internet advertising

Similar abstracts:

• Abstracts: Integrating the strategy formation process: an international perspective. China's entry to WTO: global marketing issues, impact, and implications for China
• Abstracts: Analysis if a production/inventory system with randomly failing production unit submitted to regular preventive maintenance
• Abstracts: Developing language strategies for international companies: the contribution of translation studies. The emerging approach to employee relations in German overseas affiliates: a role model for international operation?
• Abstracts: New gauge 'will be the standard'. Make or break rope and net coatings. Skippers 'must assess risks' advises top vessel insurer.
• Abstracts: Identifying the influence of product design and usage situation on consumer choice. Extending the construct of consumer ethnocentrism: when foreign products are preferred

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.