Identifying the influence of product design and usage situation on consumer choice
Article Abstract:
A focus on consumer choices and the influence of product design and usage situation on these consumer choices are presented.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
Product Development, Design, Time to market
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
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Extending the construct of consumer ethnocentrism: when foreign products are preferred
Article Abstract:
The article uses psychometric methods to examine the impact of consumer behavior on preferences towards imported products.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
China, Russia, Consumer Behavior, Psychometrics, Consumer behaviour
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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Application of projective techniques in an e-business research context
Article Abstract:
The process and benefits of using projective techniques in e-business research projects are presented.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
United States, Forecasts, trends, outlooks, Management dynamics, Market Research, Management, Forecasts and trends, Market trend/market analysis, Electronic commerce, E-commerce, Marketing research, Company business management, Projective techniques, Projective personality tests
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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Subjects list: Analysis, Usage, Influence, Consumer preferences, Consumer goods
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