European ad agencies expand in Latin America, Asia

Article Abstract:

The rapidly expanding markets of Latin America and Asia are proving very attractive to several large advertising agency networks which have until now based their operations in Europe or North America. Publicis Group, for example, has recently purchased a 60% stake in Norton Publicidade, one of the largest advertising agencies in Brazil, and a 51% stake in Mexican concern Romero Y Asociados. Leagas Delaney is currently planning to open a third base from which to service global clients. This will be based on the Far East.

Foreign operations, Asia

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ISL Marketing loses Olympics; fights to retain FIFA

Article Abstract:

Swiss-based sports marketing agency ISL Marketing is losing much of the business associated with the Olympic sponsorship programme. The International Olympic Committee has assumed most of the responsibility for managing and coordinating the programme and will use ISL for specific cases only. Separately, ISL is also preparing to renegotiate its agreement with the soccer governing body FIFA, which expires in 1998.

All Other Amusement and Recreation Industries, Amateur Sports, International Olympic Committee, Olympics, ISL Marketing AG

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Citibank taps Lowe, Mediacom for big European push

Article Abstract:

Brussels-based advertising agency Lowe Troost has been asked by credit card company Citibank to create a pan-European advertising campaign for the bank. Mediacom Europe has been appointed to become Citibank's grey media specialist. The bank plans a multi-media campaign, estimated to cost $46.8 million, aimed at underlining the versatility of credit cards.

Commercial Banks, Commercial Banking, Bank Credit Cards, Credit and debit card industry, Credit card industry, Citibank N.A. (New York, New York), Lowe Troost, Mediacom Europe

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