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www.shesurf.ca

Article Abstract:

Several Internet portals that will be launched in Canada in 2000. Shenetworks.com debuted in June targeting women in their 20s. Rogers Communications Inc of Toronto, Ontario, will launch in the fall Women.ca, in partnership with Women.com of San Mateo, CA. The site is also aimed at women aged 20-plus. Also debuting in the fall are yet unanamed English and French women portals from Montreal, Quebec-based Transcontinental Publishing. The two sites will target women 18 to 65.

Author: Sheikh, Fawzia
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Canada, On-Line Information Services, Videotex & Teletext, Services introduction, Internet services

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Zellers plans to expand its brands

Article Abstract:

Brampton, Ontario-based Zellers Inc is planning to introduce an additional line to Martha Stewart Everyday home fashions. The new line will feature children's furnitures and accessories and china and cutlery extension. Zellers Pres and CEO Thomas Haig is also considering plans to launch the Martha Stewart Garden line in other markets in 2000. The firm also aims to launch a food extension for its Truly private-label program called Truly Delicious.

Author: Sheikh, Fawzia
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Strategy & planning, Ontario, Infants' Cut and Sew Apparel Manufacturing, Infants' & Toddlers' Apparel, Zellers Inc.

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