Executive Interim Management opens first Asia office

Article Abstract:

Switzerland company Executive Interim Management (EIM) has plans to expand to Asia, and is due to open an office in Hong Kong on August 17. EIM works by placing a manager in a client's position with the expectation of achieving certain results in a given amount of time. It may take time, however, to measure the success of EIM given that many Asian companies are closed, and many managers are not willing to work on a contract basis.

Switzerland, Asia, Management services, Management Support Services

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We only want you; cosmetics firm pitches straight to 27-year-olds

Article Abstract:

Since CJ Enprani Co. began telling 27-year-olds that they should take care of their aging skin, overall sales have jumped 70%. The firm is also reaching women in the surrounding age groups, which was the hope and intent. Marketing to a particular age rather than age group also worked for JoongAng Multimedia, Magazines & Books Inc. and for SK Telecom, all of South Korea.

South Korea, Marketing procedures, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Campaign Effectiveness, Advertising Activity, Account Activity, Demographics, Skin Care Cream, Care and treatment, Marketing, Advertising, Toiletries industry, Skin, Skin care, Skin creams, CJ Enprani Co.

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EIM's 1st office in Asia will be in Hong Kong

Article Abstract:

Executive Interim Management (EIM), an interim management company based in Switzerland, is expanding its business to Asia and will open officially in Hong Kong on August 17, and will also open offices in Singapore and Shanghai over the next two years.

China, Strategy & planning, Singapore, Hong Kong, Management consulting services, Consulting services

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