Eyes on the prize

Article Abstract:

It is assumed that the introduction of the 'eyes on' currency will lead to a reduction in 'boxcar' numbers which determine how U.S. out-of-home is sold. Despite the anticipated reduction, an additional $7 billion in revenue will be produced due to increased advertiser demand. It is expected that 'eyes on' currency will be made available for more than 200 U.S. markets by 2008.

United States, Sales & consumption, Financial management, Finance, Company financing, Industry sales and revenue

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Three bidders for TO street furniture

Article Abstract:

Advertising firms Astarl Media Outdoor, CBS Outdoor Canada and Clear Channel Outdoor Canada have submitted their bids for acquiring promotional contract for City of Toronto's street furniture program. Complete details in this context are presented.

Contracts & orders received, Contracts & orders let, Contracts, Contract agreement, Toronto, Ontario, Clear Channel Outdoor Holdings Inc.

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Here, there and everywhere

Article Abstract:

The author details the extent of out--door advertising, that it seems to be everywhere. He jokingly suggested the rental of space on tombstones perhaps for paying burial expenses.

Expanded capacity, plant expansion, Marketing/Advertising Methods

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