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FRANCE: COTY-FRANCE SUCCESSFUL WITH ADIDAS BRAND

Article Abstract:

The Adidas brand has allowed Coty-France to increase its share of the shower gel market to 1.6%. Consolidation of the brand in 2000 proved successful, as did the launch in the same year of the Adidas Team product range. A wide-reaching advertising campaign with a budget of around FFr 25mn has been developed for 2001, with radio being the principal tool. Advertising was run on regional radio stations in Feb 2001, and this will be repeated in May-Jun. There will be a parallel magazine campaign focusing on deodorants and shower gels.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
Strategy & planning

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Klompie
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Aug 8, 2009 @ 3:15 pm
Williams just launched a break through product Williams Pro Confort.It comes in 4 variants, two gel-creams and two foam creams. The products seems to fit perfectly with care

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France: Klorane revamps Cible range for men

Article Abstract:

French cosmetics specialist, Klorane which turns over EUR 38.5mn including 15.68mn in hair care and 9.25mn in baby products, makes only EUR 1.54mn with male products. This is why no national communication campaign is scheduled to promote the new look of Cible, the new male range which includes shaving products (no gel is available as the range targets older users while gels target men of around 30 of age according to the company) and deodorants. The nine products of the range is enriched in vitamins (B5, B6, F, E).

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
Product introduction

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Subjects list: France, Men's toiletries
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