FRANCE: THE GREENTRADE.NET SITE

Article Abstract:

The greentrade.net site, which was launched in France in November 2000, offers organic products from 17 branches of foods, including bakeries, caterers, and dairy products. It also offers places to meet, information, links with official organisations, certification organisations, farmers associations, etc, as well as the addresses of 2,000 producers, livestock breeders, wholesalers and processors.

On-Line Information Services, Database Vendors, Food preparations, not elsewhere classified, Bread, cake, and related products, Bread, Cake & Related Products, Commercial Bakeries, All Other Miscellaneous Food Manufacturing, Information retrieval services, Food Products NEC, Database industry, Food, Baked goods

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FRANCE: BOURSIN FINESSE CAMPAIGN LAUNCHED

Article Abstract:

Boursin has introduced Boursin Finesse, an improved version of the former light Boursin. This soft cheese flavoured with garlic and herbs, is creamier and tastier, and its packaging is intended to be more modern and practical. Boursin Finesse, which has 12% fat content, comes in two formats: a tray of 125 grams and a container with eight mini-packages. Boursin Finesse targets women above all, since they represent over 90% of the light cheese sales, and they prefer savoury soft cheese. This launch will be backed by a television advertising campaign, in-store promotions including couponning, and a direct marketing operation.

Advertising

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