FRANCE: CHOCOLATE POWDER MARKET

Article Abstract:

According to Iri-Secodip, over one year to March 2000, the chocolate powder market grew by 1.1% in value and 0.7% in volume, after having dropped for the last few years, due to competition mainly between cereals and fruit juice. The market is controlled 66.4% by powders for children, 20.1% by granules for children, 9.3% by powders for adults, and 4.2% by malted powder. Cadbury France (Poulain), which is the only one to have registered growth (+5.1%), is launching Les Copeaux Gourmands, which is chocolate shavings used to prepare hot chocolate drinks, or preparations for pastries (as ingredient or decoration) or as a snack. The product applies to all the family. Meanwhile, to develop its sales, Nestle is going to modernise the images on all of its range and work on the convenience of packaging.

Chocolate and Confectionery Manufacturing from Cacao Beans, Market information - general, Bottled and canned soft drinks, Chocolate and cocoa products, Chocolate & Cocoa Products, Chocolate Soft Drinks, Chocolate industry, Chocolate drinks

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FRANCE: COLAS LOOK TO PROMOTIONS

Article Abstract:

Promotions are widely used by colas to attract consumers and to keep them loyal. Twenty-eight percent of cola sales were made under promotion, compared with 19% for fruit juice and 21% for sodas. The promotional operation is expected to increase in 1998, with better quality operations of the collector type, operations which are already adopted by Coca-Cola, Pepsi, and Virgin Cola.

Canned & Bottled Soft Drinks, Marketing procedures, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), KO, Pepsi-Cola Co., Virgin Cola

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