FRANCE: MICHEL CAUGANT, SUSTAINABLE AGRICULTURE
Article Abstract:
The Michel Caugant company is now putting the words 'sustainable agriculture' on its trays of vegetable salads (shredded carrots, raw vegetables, and celeriac in remoulade), and on its tabouli. The objective is to validate the steps taken by the company in sustainable agriculture, to strengthen its qualitative position and to appeal to the 60% of the French who are a suspicious of food's origin and safety. The company has already seen a better rotation of its sales since these labels were launched in April 2001. Michel Caugant hopes to extend the use of these labels on salads under private labels in the near future.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: MARTINET'S SUMMER PROMOTION
Article Abstract:
Martinet the chilled ready foods producer will organise a promotion during July and August 2001 which will be advertised by a television advertising campaign and by a banner towed over the beaches by an airplane. This operation will consist of 450,000 events on the beaches, camping sites, and holiday centres in 45 seaside resorts, and will involve distributing gifts and reduction coupons.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: SALADS FROM LUSTUCRU
Article Abstract:
Lustucru is launching on the fresh pasta salads market. The products, with an 8 day best before date, are sold in individual tubs at a price between FFr 15.90 and FFr 16.90. Varieties in recipes include Farfalle with feta cheese and tomatoes, Torti with ham and Emmental cheese, Tagliatelli in smoked salmon, and Tagliatelli with thin slices of chicken and sliced vegetables.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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