FRANCE: SALES UP IN THE 1998 PASTA MARKET
Article Abstract:
In France in the year ending 14 February 1999, pasta sales volumes were up 1% (following a 2% decline in 1997), and sales values were up 2.6% (+0.1% in 1997). Sales of classic pasta accounted for 49.5% of sales values (+1.9%), speciality pasta accounted for 28% of sales values (+5.6%), long pasta accounted for 21.9% (+0.7%) and tortelloni accounted for 0.6%. By volume these figures were 54.6% (+0.6%), 22.2% (+3.8%) 22.8% (down 0.6%) and 0.4% respectively. Panzani was the market leader, followed by Barilla with a 13.7% share (by volume). In the last-quarter of the given period, quick-cook pasta sales volumes increased 17%. In 1998, pasta manufacturers increases the number of available shapes and colours. New 'exotic' ranges were launched by firms including Valfleuri (pasta flavoured with nuts-bacon-emmenthal and tomato-garlic-basil for example) and Heimburger (a range incorporating vegetables). The other main trend was seen with the launch of 'health' pasta products. This included Valfleuri's range of pasta enriched with Omega DHA, and Ets Richard which offers an organic range via Stoc and Casino. As well as attempting to upgrade 'superior quality' pasta products, players within the pasta market have been competing to conquer the top-of-the-range sector. This was seen in 1998 with the launch of Panzani's Giovanni Panzani range. Pagani (the leading Italian supplier of pasta for the catering industry) intends to attack the French market, and De Cecco (the leading Italian top-op-the-range pasta maker) plans to make its products known to French consumers.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: A NEW LOOK FOR ROBERTO
Article Abstract:
The Roberto brand of chilled pasta has a new look with a new logo and new decor. It has also segmented its selection into plain pasta, pasta with flavour, and stuffed pasta. Each segment is identified by a colour code which reinforces the Italian character of the variety.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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