FRANCE: PANEL INTERNATIONAL LAUNCHES OPUSNET

Article Abstract:

Panel Internationa, the market survey company for retailers, has introduced Opus (Observatoire des Prix a l'Usage des Sites), a data base which notes 190mn to 200mn prices every year at a rate of 3,000 stores per month nine times a year, for 400,000 to 500,000 products. Three weeks after the information is collected, the clients are supplied with it on a diskette or a CD-ROM. Now Panel International has introduced OpusNet, an Internet version on which one can check the prices the next day, and where one has access to two years of past information. This data base will be definitively accessible at the beginning of 2001. The retail groups are already concerned about the risks of information which is available everywhere and to everyone. This data base has an advantage for buyers in relation to suppliers concerning the purchase price of products because they know whether the product they want to buy is sold elsewhere at a higher or lower price than that offered by suppliers to competitors.

Product introduction, Advertising, Advertising and Related Services, Advertising services, PANEL INTERNATIONAL

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FRANCE: SHOPI'S CARD HAS ARRIVED

Article Abstract:

In 1996 a bar code loyalty card was tested for the Shopi chain of local shops, a subsidiary of the Promodes group, is expected to be available in sixty stores by the end of 1998. According to the results of the test, the stores may post a 2% to 4% rise in turnover, and private labels may represent 25% of sales. All Shopi stores are to be equipped to take the card by the year 2000.

Comment:

A bar code loyalty card was tested for the Shopi chain of local shops, a subsidiary of the Promodes group.

Food Stores, Food and Beverage Stores, Retail sales, Promodes S.A.

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