FRANCE: PERSAVON LAUNCHES FIRST TV ADVERTISING

Article Abstract:

Persavon of Nantes, France, soap company, will run its first television advertising campaign from 5-25 June 2001, created by Euro-RSCG Nantes. There will be another television campaign from 17-30 September 2001. According to Gerard Chrevollier, commercial development director, it is time to show the public that the brand has developed, driven by the personal hygiene market. The management realises that the company is behind competitors as far as its commercial and marketing plan is concerned. It has changed its logo and extended its range, giving it a new look. It is launching products including a shower cream, a foam cream and a cream soap, all with a moisturising cream, and baby bath products. Persavon has a EUR 61.54mn turnover, including 33.85mn from Savonnerie & Parfumerie Bernard. It is also the owner of Saprena, which makes small soaps for the hotel trade, Nouvelle Savonnerie Francaise, which makes the Le Chat brand, and Lorraine Cosmetique, which makes soaps for large perfume companies.

Advertising, Personal Deodorants, Deodorants (Toiletries)

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France/Spain: Eugene Perma unveils its plans

Article Abstract:

Following its recent acquisition by UBS Capital, Eugene Perma Group unveiled new plans. The hair care cosmetics specialist wants to revamp the shampoo range of its Petrole Hahn brand in the beginning of 2002 while colouring product, Keranove Coloration will advertise on its new content. The new strategy, which includes a development in international markets, should help revive Biorene, the hair care brand dedicated to older people. Eugene Perma Group also expects to market Kerzo and Coloracion Hervalia outside of Spain, two colouring brand names owned by Cosmetica General, the Spanish firm which UBS Capital bought together with Eugene Perma last summer.

Strategy & planning, Spain, Hair Preparations, Hair care preparations, Cosmetica General, Eugene Perma Group

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FRANCE: MIXA BEBE SUPPORTS RESTOS DU COEUR

Article Abstract:

Restos du Coeur operates 631 Relais Bebes in France today. Mixa Bebe (LaScad group) is going on humanitarian action in the early of February 2002. The French baby cosmetics brand will supply Relais Bebes in four departements of France with 3,000 kits including a pack of wipes and a bottle of shampoo and cleansing milk.

Public affairs, Infants' Toiletries, Toiletries industry

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