FRANCE: SPORTS CHAMPION SETS UP RETAIL CHAIN

Article Abstract:

Gildas Guillerot, four times world windsurfing champion, has a new challenge: the outdoor equipment retail sector. He is actually Managing Director of a new retail chain, Andaska, which specialises in outdoor sports equipment. The company aims to have 25 outlets in regional capitals within four of five years, and wants to create a new national name. It will sell only well known brand names, no own labels, in order to reassure their clients, and has around 125 suppliers selected, including Patagonia, Lafuma, Timberland, Colombia, and Aigle. Its first outlet is due to open in January 2001 in Bercy Village, Paris, has 1,300m[superscript two] in capacity, and two floors with a transparent floor. The shop will also consist of a sports holiday travel agency. The French outdoor sports equipment market is valued at between FFr 6-4bn.

Sporting goods and bicycle shops

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FRANCE: NEW DISTRIBUTION TRENDS IN SPORT GOODS

Article Abstract:

According to the French union of sport and leisure goods trade, the specialized players in distribution have strong capabilities in innovation and co-operation. This will put it very difficult to the introduction of new kinds of operators, the union believes. A variety of new distributors have been emerging in the recent years, including shops which display leader brands, and boutiques dedicated to a specific theme. The introduction of such new brands as Celio Sport or Made in sport, is the result of the growing importance of the market of sport and leisure goods in France, the result of the rise in spare time among people. The market is worth an estimated FFr 42bn in France, with chains specialized in sports accounting for 59% of it.

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FRANCE: GO SPORT ENRICHES ITS GO SHOP SITE

Article Abstract:

Go Sport expects to market a range of around 1,000 products in the year 2000 through Go Shop, its Internet commerce site, instead of 150 today. The site bases its promotion strategy on current events (for instance, a 20% discount on the bicycle range the day when the government decided to limit the car traffic in cities). The site puts the emphasis on a specific sport every fourtnight, wants to meet the demands of those potential clients living in areas (Brittany for instance) where the French sport equipment hypermarket chain is not present.

On-Line Information Services, Videotex & Teletext, Product introduction, Internet services, Go Sport S.A.

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