FRANCE: STUDY ON RUNNING OUT OF STOCK

Article Abstract:

A management panel has carried out a survey for ECR France concerning stores running out of stock. This survey concerned products available in all departments of 4,500 big supermarkets and hypermarkets. ECR wants to study the results of the survey and then at the end of 2000 carry out measures in order to reduce the rate of running out of stock. The average number of cases of running out of stock per store is 717. In hypermarkets, the rate of running out of stock is 11.8%, and in supermarkets it is 9.1%, with a lesser number of products. The grocery department has the greatest number of a cases of running out of stock, because it is the department with the most products. The hygiene and perfumery department ranks second and the chilled products ranks third. The general household effects has an 18.7% rate of running out of stock, the highest of all, followed by the hygiene department and the chilled products department with 12%. The products which have the highest rate of running out of stock are seasonal products or products on promotion: 29.8% for tights and nylon stockings, 19.5% for sweet frozen foods, and 18% for electric household appliances. Milk has a 16.4% rate of running out of stock, and water a 16.2% rate. The best rate was for chicory and powered instant coffee with 5.3%. In terms of products which are out of stock, the highest score is for yogurt and desserts.

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FRANCE: DISCOUNT STORES' INTERIM RESULTS

Article Abstract:

According to ACNielsen, between June 1999 and June 2000, the number of discount stores in France rose from 2,380 to 2,519, which is 139 units more. Of this total, 61 are former supermarkets purchased by discount chains. Lidl opened 84 new stores (the most), CDM opened 16 and Aldi opened 14. For Les Mousquetaires and Casino, it appears that discount stores are a way to recycle the poorest-performing supermarkets. Lidl makes 33% of the sales in this sector, Aldi makes 18.6%, and Ed makes 14.4%; together these three retail groups represent 66% of the sales in this sector. Following the merger of the Carrefour and Promodes groups the Ed and Dia% retail chains have developed joint purchasing strategies and products, and Ed will carry Dia% products. The other element in Ed's strategy is increasing the local stores.

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FRANCE: DEVELOPMENT OF NARROWCAST

Article Abstract:

The communication tools of Narrowcast permit transmission of audio or video programmes by a group of individuals, using the Internet and the television. The best Narrowcast examples are advertising terminals, interactive or not, in sales outlets. The development of this tool takes advantage of the launch of new media applications (broadcasting by satellite, mobile telephone) and technical progress (broadband, larger broadband, UMTS or streaming, continuous reading. Streaming allows the broadcast of interactive programmes, and the development of new ways to work on the image of a company name, or encourage customer loyalty. For example, GlobeCast, the multimedia activity of France Telecom, has developed an interactive exchange terminal, provided by satellite, so programmes can be updated to real time.

Product information, Advertising, Advertising and Related Services, Advertising services

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