FRANCE: TOILET PAPER, SALES 97/98 AND PROMOTIONS

Article Abstract:

Sales of toilet paper in France were worth FFr 3.8bn in the 12 month period ending on 12 June 1998, down 0.5% in volume, yet up 0.1% in value. Own brand labels controlled 43% of the market, followed by Fort James (34%) and Kimberly Clark (12.2%). Kimberly Clark has launched a promotional campaign in which consumers can win cinema tickets with their 12-pack toilet paper purchases, and Lotus is offering 30 Twingos and 5,000 FFr 100 gift vouchers in a promotional offer which will last until January 1999. This strategy has replaced the 'free product' type of promotion, which accounted for between 20% and 25% of sale volumes in the 1996/97 trading year, but only 15% to 20% in the 1997/98 year.

Toilet Paper, Sanitary Paper Product Manufacturing, Fort James Corp., FJ, Kimberly-Clark Corp., KMB

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FRANCE: LECLERC LAUNCHES A LOW-PRICE CAMPAIGN

Article Abstract:

Leclerc has launched a national campaign, with the slogan 'Found for less in Europe, sold at Leclerc,' based on price. This campaign is based on European purchases through the Consolidated Eurolec European purchasing group. Several operations are planned by groups of products, until 2002, when the euro arrives. The first operation for this lower price campaign is limited to 28 April to 7 May 1999. The various operations will be backed by advertising campaigns (4x3) billboards, the national daily press and on the radio).

Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, LeClerc

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