European markets: small electrical appliances: company profiles: Moulinex Group

Article Abstract:

Moulinex Group, the most significant manufacturer of small electrical appliances in France, generated 54.9% of its turnover from the cooking appliances subsector of the kitchen appliances sector of the small electrical appliances market. Moulinex, which is the top exporter of small electrical appliances in France, derived 28.2% of its turnover from sales of food preparation appliances. The company's main brand, Moulinex, contributes 72% of sales, while Krups follow by yielding 23% of sales. Meanwhile, 27% of the overall small electrical appliances market in France was held by Moulinex in 1997.

Comment:

Gains 54.9% of turnover from cooking appliances subsector of the kitchen appliances sector of small electrical appliances market

Sales & consumption, Research Findings, Geographic, Household Cooking Equip, Household Cooking Appliance Manufacturing, Cooking equipment, Moulinex S.A.

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The French market for tobacco: company profiles: Douwe Egberts Van Nelle Tabaksmaatschappij

Article Abstract:

Douwe Egberts Van Nelle Tabaksmaatschappij, a component of the coffee and grocery unit of Sara Lee Corp., commands a 14% share of the French smoking tobacco sector in terms of volume. Among its notable smoking tobacco brands are Drum, with a 13.5 share of the sector by volume in 1996; and Marander with a 3% share. The company's main tobaccos include Flue Cured and Fire Cured. Its Amphora brand, introduced mainly for the French market, is offered in six different blends. The company is second only to Seita in terms of volume share in the smoking tobacco sector.

Comment:

Commands a 14% share of the French smoking tobacco sector in terms of volume

Market information - general, Other Tobacco Product Manufacturing, Smoking Tobacco, Douwe Egberts Van Nelle Tabaksmaatschappij

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