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Business, international

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Feeling blogged down?

Article Abstract:

The process of dealing with blog messages in company web sites and public relation aspects associated with this discussed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Public affairs, Venture Analysis, Company Web site/Web page, Web sites (World Wide Web), Web sites, Business enterprises, Public relations, Company public relations, Weblogs, Blogs

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Events without borders

Article Abstract:

The international event marketing strategy followed by Canada based event planning firm 'The Hive' is discussed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Event planners

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Return on event

Article Abstract:

The use of employee events and conferences by companies, to promote their own brands, is discussed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Usage, Conferences, meetings and seminars, Marketing industry, Fairs and festivals, Employee recreation programs

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Subjects list: Management, Canada, Company business management, Methods, Event marketing
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