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Business, international

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Beyond pill pushing

Article Abstract:

Shoppers Drug Mart Ltd created Healthwatch, a sub-brand that consolidates all aspects of the pharmacy business, including proprietay SDM services, computerized prescription tracking and medication information printouts, to preserve its competitive presence in the drugstore category. The sub- brand not only simplifies the process for customers, but it also establishes a reliable, stable, presence amid the confusion of healthcare cuts and emerging discount retailers.

Author: Ralston, Jennifer
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Pharmacies and Drug Stores, Drug Stores, Shoppers Drug Mart Ltd.

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Elevator News Network

Article Abstract:

Elevator News Network of Toronto, Ontario, has begun its $4 million expansion to the West Coast with the launching of its private narrowcast network news in eight elevators at Vancouver, BC's Oceanic Plaza. The company intends to service other buildings in the city, including the Guinness Tower, Granville Square, Pacific Centre, Park Place, the Marine Building and Royal Centre.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000

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