Foreign advertising firms grapple with China chaos
Article Abstract:
The enormous potential of the Chinese market continues to attract foreign firms to the country despite the many challenging difficulties typically encountered. For foreign advertising agencies, the situation is no different and they have to contend with problems ranging from the piracy of experienced personnel to the fast-changing regulatory environment. However, these advertising agencies have no plans of pulling out and they just cope with the difficulties in anticipation of China's emergence as one of the world's biggest advertising markets.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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Global advertising firms take localized approach
Article Abstract:
Many international advertising agencies such as Ogilvy and Mather, McCann-Erickson and Saatchi and Saatchi are establishing more offices in Southeast Asia and China. The emphasis on establishing more offices stems from the realization that individual regional headquarters can no longer handle the needs of the region. At present, Singapore remains the main regional hub of most international advertising agencies. However, rising labor costs and a small local market may force many agencies to move their headquarters out of Singapore.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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China to enforce advertising rules
Article Abstract:
Recently established Chinese regulations are being used by the government to check illegal practices by foreign advertising firms. Multinational advertising agencies are expanding their operations in China to take advantage of the advertising boom. The laws passed by China recently were imposed to organize the chaotic advertising industry. Agency executives perceive the new rules as fair and within international guidelines.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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