France: Yule logs in 2001

Article Abstract:

According to Iri-Secodip, the festive season ice cream market represented 8.8mn tonnes in the 12 months ending January 2001, down 8.6%, for EUR 37.72mn, down 2.1%. According to Iri-Secodip, the drop in consumption for ice cream Yule logs is due to the general drop in ice cream sales, the fact that the festive products were put on the shelves late and withdrawn early, and the shift to purchasing fresh pastry. Manufacturers and private labels are going to launch new products for Christmas 2001: Nestle Gervais' Sensations Yule log, and Miko's Viennetta rum-grape variety. Gervais has launched the Smarties Yule log and Viennetta is updating its products in order to appeal to young people.

Sales & consumption, Ice cream and frozen desserts

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FRANCE: SCHOLLER LAUNCHES COOL COMICS

Article Abstract:

Scholler has introduced Cool Comics, ice cream sticks in the shape of Warner Brothers cartoon characters: Bugs Bunny and Lola, and Tweety and Sylvester. They come in vanilla, strawberry, and chocolate flavours. The recommended retail price is FFr 19.8 for a box of nine 65-ml ice cream sticks.

Product introduction, Scholler

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