Shell driving the EasyPay route

Article Abstract:

Shell Canada Ltd on Feb 26, 2001 will launch its new high-tech device, called EasyPay, in Edmonton, Montreal, Ottawa, Toronto and Vancouver to entice customers to its stations. The device employs a wafer-thin tag featuring a tiny computer chip, which can be carried on a key chain or mounted on the vehicle window. It sends both credit card and Air Miles data without the need to go to the kiosk or insert a credit card. The launch will be supported with an integrated campaign created by Toronto- based J. Walter Thompson.

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Frisky business: Calgary's tabloid's stock is on the rise with the advertisers

Article Abstract:

A Calgary launched weekly newspaper Business Edge, considered as a glorified newsletter has turned out to be a profitable venture for its founder, publisher and co-owner Rob Driscoll. The newspaperEs success can be attributed to its visibility in business community and better geographic reach.

Strategy & planning, Newspapers, Management dynamics, Management, Planning, Marketing, Newspaper publishing, Growth, Company marketing practices, Company business management, Company business planning, Company growth, Canadian newspapers, Driscoll, Rob

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High-tech gases up Shell's pump sales

Article Abstract:

Shell Canada recently launched its easyPAY system in Calgary that combines high-tech and convenience for gas consumers. The high-tech system uses a specially programmed transponder that electronically signals to the gas pump and charge fuel to the customer's credit card. The transporders are mounted in either a key tag or a vehicle window, thus, there is no need for customers to go to a kiosk or even slip their credit card into the fuel pump. easyPAY will only come to Shell Canada service stations with high-tech pumps capable of communicating with the transporders. Shell will be giving consumers two of the programmed tags free. The company will also launch an integrated ad campaign to support the easyPAY system and entice more customers into its service stations. -mounted

Marketing/Advertising Methods, Full-Service Gas Stations, Full service gasoline stations, Article

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