Telus ad strategy pays off in sales

Article Abstract:

Telus Communications' advertising campaign for its voice messaging service has produced amazing results. Roxanne Pearce, Telus' director of marketing and communications, said the campaign has more than doubled any campaign she has worked on in the last five years in terms of recall, awareness and likability. She added that sales have exceeded the company's expectations due to the TV spots, which feature people talking together without showing an actual telephone.

Other Telecommunications, Voice Store & Forward Svcs, Voice mail, TELUS Communications Inc.

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Cafeteria blues: Cash-strapped schools are in a quandary as they preach good nutrition in the classrooms, but crave lucrative deals with fast-food marketers

Article Abstract:

Schools in Canada are at crossroads, they teach good food habits and nutrition in the classrooms, while the campuses are full of fast-food courts and soft drink vending machines. The fast food and soft drink companies sign sponsorship contracts with schools, which are facing cash crunches with reduced budgets. While Kelloggs Canada has come up with a positive campaign oMission Nutritiono at the elementary level, same cannot be said for most of the other sponsors.

Contracts & orders received, Eating places, Fast Food Restaurants, Limited-Service Restaurants, FOOD AND KINDRED PRODUCTS, Bottled and canned soft drinks, Contracts & orders let, Food industry, Contracts, Schools, Food and nutrition, Soft drink industry, Contract agreement, Food and beverage production/distribution software, Students as consumers, Student consumers, Kellogg Salada Canada Inc.

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One face, many products

Article Abstract:

Bell CanadaEs marketing strategy for Western Canada includes combining different units like wireless, business and satellite television, and simplifying the service process for customers. Towards that end, Vancouver-based Rethink recently launched a business-to-business campaign communicating to customers that Bell is a simple point of contact for all their communication needs.

Communications, Broadcasting and Telecommunications, Organizational history, Telephone Communication, Management dynamics, Management, Telecommunications services industry, Telecommunications industry, Communications industry, Company restructuring/company reorganization, Reorganization and restructuring, Company business management, Horizontal integration, Company organization, Bell Canada

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